Tech entrepreneur Billy McFarland was born on December 11, 1991, in New York City, New York. He is currently the CEO (chief executive officer) and the founder of Spling. He is also presently the CEO and founder of the Magnises mobile app and black card.

Background And Education

Although born in New York, he grew up in the city of Short Hills, New Jersey. He reportedly started his first business, an internet outsourcing company that connected his clients with suitable designers, when he was only 13 years old. He spent a brief period of time studying computer engineering at the Bucknell University in Lewisburg, Pennsylvania.


McFarland would almost make it through his first year of college before dropping out and going his own way. It was then that he founded his online advertising business named Spling.

Still CEO, he oversees the company as it improves the appearance of their clients’ URLs by converting them from normal text links into actual graphics laid out as mosaics on various virtual online bulletin boards. Their roster of clients includes Universal and Discovery Communications among others.


In the summer of 2013, he would start yet another company. This one was dubbed Magnises. He would officially launch the Magnises credit card the following March. His pseudo-credit card is said to be an exclusive black card that is both technology-based and community-centered.

Black card owners are also offered personal guidance and multiple benefits. McFarland strives to give the card the cachet to attract a millennial customer base and somehow make every single day better. The black card is not linked to any type of financial institution.

The card takes digital data from a customer’s existing card and transfers it to the strip of the Magnises black card. Thus, the black card can be used in place of the client’s original credit or debit card which may also still be used. The black card is available to customers for a charge of $250 a year.

There is no initiation fee. The black card is currently only available in Washington, DC, and New York City. Magnises last reported having more than 10,000 members.

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