Leonardo DiCaprio and Strand Equity are investing in Hippeas organic chickpea puffs from Green Park. This comes after Hippeas have shown considerable popularity in their first year of availability. They brought in $2.5 million in 2016, and are projecting $11 million by the end of 2017.
Commenting on Strand Equity and DiCaprio’s interest in Hippeas, Green Park founder Livio Bisterzo says, “I’m truly excited that Strand Equity Partners and Leonardo have joined the HIPPEAS family. As the brand continues to grow with such momentum in the marketplace, it’s incredible to bring on board partners who align with our vision and values as a company. We are very enthusiastic to be sharing in this journey with them.”
Bisterzo is bringing chickpeas to the snack market in an innovative and disruptive way with their Hippeas snacks. The snacks are vegan, organic, GMO-free, and come in six flavors: Happenin’ Hickory, Pepper Power, Maple Haze, Vegan White Cheddar, Sriracha Sunrise, and Far Out Fajita. Millenials and ‘Modern Hippies’ have embraced the snacks worldwide since their launch in 2016.
Hippeas is more than just a snack, as Bisterzo explains, “Our objective is to build a portfolio of brands with a clear focus on “better for you” natural propositions, operating brands that have a lasting social impact and prompt behavioral and cultural change. Our vision is to lead the agenda for positive change in the food and drink industry.”
Before starting Green Park, Bisterzo already had experience launching products, including the successful Little Miracles juice-and-tea blended drinks, which launched in 2011 and now has mainstream distribution in 18 countries worldwide.
Bisterzo’s intent is to be a force for positive change in the world through the displacement of unhealthy and dangerous junk foods with healthy, delicious snacks that are also environmentally conscious. The success of Hippeas with consumers, and these recent high-profile investments, is cementing Green Park’s presence as an emerging leader in the snack food industry.