Properly gauging demographics can be beneficial for banks. This was proven by the successful New Senior Living IPO of the Fortress Investment Group. How did Randal Nardone show his brilliance during this IPO?

The Greatest Generation

No one can really argue with the appellation, the “Greatest Generation” for the senior citizens. They were able to wage war on every continent. They established the American Century and did not look back.Now, the average age of the United States population is increasing. The young couples are not having as many children and the senior citizens are living longer. Senior citizens hope to pass their wisdom down to their grandchildren. In the old days, the children took care of their parents. The parents had taken care of their children previously, so it only made sense. This was when the American family was intact and strong. Nowadays, more women are working full-time, so they cannot take care of their elderly parents 24/7/365. Instead, they have hired full-time nurses. Senior care has become commercialized.Fortress co-founder Randal Nardone had realized the importance of these demographic changes – senior assisted living homes were becoming popular and valuable. By getting in on the ground floor, Randal Nardone was able to purchase cheap assets and roll them out in a lucrative IPO. Taking care of the “greatest generation could be very profitable.”

The Wealthiest Generation

And, shouldn’t the greatest generation also be the wealthiest generation? Since America has been able to project its power around the globe, it has also been able to cash in. The United States dollar is the global currency of exchange.When the senior citizens were growing up, things were cheap. They will tell you all about it. The man worked and his wife was happy, before feminism. The family had a large house, big car and little debt.

Randal Nardone Foresight

Now, in America the wealthiest generation is the senior citizen generation. Randal Nardone has understood this important fact. His New Senior Living IPO took advantage of this fact to make the Fortress Investment Group a lot of money.Serving the wealthy is the easiest way to earn a living. They pay higher wages and are more likely to pay their bills, on time. Randal Nardone and the Fortress Investment Group have profited by supporting the new way for senior citizens to live out their Golden Years. Learn More.

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