There has never been a better time to be single than it is now as there are many dating sites and dating apps that can help people meet strangers and date. There are many dating apps out there that have been around for a while, but one of the newest dating apps that have been in the news lately for all the right reasons is Bumble. It is an app that was founded by Whitney Wolfe Herd, who is regarded as one of the most successful female entrepreneurs in the United States. Apart from founding Bumble, she has been associated with Tinder as well and is one of the co-founders. However, Whitney Wolfe Herd left Tinder in 2014 to pursue her independent ventures.

https://www.instagram.com/p/Bcffzeahtkr/?hl=en&taken-by=whitwolfeherd

Whitney Wolfe Herd understood the shortcomings in the dating apps that were already available in the market and knew the gaps that needed to be filled to ensure women felt at home while using these dating apps. Whitney Wolfe Herd decided to make Bumble a women-centric dating app, which not only ensured that the women feel safe but also ensured that they are not flooded with unsolicited messages and even vulgar images at times. Bullying and abuse is an unfortunate part of the experience that women have to go through on these dating sites and app. Whitney Wolfe Herd thought that with the help of technology, it would be possible to reduce such experiences and help women stay in control of whom they want to contact and have a conversation with.

After Whitney Wolfe Herd left Tinder, she was contacted by the founder of Badoo, Andrey Andreev. Whitney started Bumble with the founder of Badoo, and the chemistry instantly took off on the right foot. Bumble currently has more than 12 million members and last year had annual revenue of over $100 million, which is expected to double in the next year or so. Whitney Wolfe Herd has integrated a unique feature in Bumble, which is why the app has become so successful and popular in a short time. It allows only women to make the first move and contact the male member. Once the women have made her first move and contacted the men they found interesting, men can respond.

It is because of this feature, Bumble has been widely criticized as well, but Whitney Wolfe Herd feels that it is a blessing in disguise as it helps in keeping such narrow-minded men away from the app.

To know more visit @: www.refinery29.com/2017/11/182376/whitney-wolfe-bumble-interview

Leave a Reply

Your email address will not be published. Required fields are marked *